Why do you do the things you do? Why do you get up every morning and go to work? What's your purpose?
Ours is Vavavida.
This company (personal quest?) was born out of having a grander purpose in life, of wanting to do something meaningful. The three individuals that founded Vavavida all had stories and personal motivations about why they wanted to start this crazy venture, but they all cared about one thing together: helping others where they need help. That's why they chose to work with women in the first place.
It's never been a better time to be a woman in the developed world, but it's far from true everywhere else.
In India for example, as you will have learned if you've read our latest posts, the condition of women and their rights is still a work in progress... and not much progress has been made. Workers rights is also a big fat problem in the region (e.g. Rana Plaza). Now combine both and imagine the dire and dark result.
So, where am I going with all this?
YOU are our POWER to CHANGE the world. When you purchase items on Vavavida, you help a woman in India feed her kids, keep them in school longer and give them a chance to shape their own future. You are the true change maker and we are just the vehicle... but we do need from you that you talk about Vavavida to others.
That's why, last Friday, we were on a talk radio show to talk about Vavavida and our mission to change the fashion industry through using ethically made jewelry with a mission to give back to the communities that make the beautiful bracelets you buy from us.
Take a listen to our radio interview, and SHARE IT! ... with everybody you know.
In a related story: Did you watch the Oscars Sunday? Women and minorities are still under represented in this boys club; and in 2015 we are still talking about women's rights in the United States, even at the Oscars (e.g. Patricia Arquette in her acceptance speech). Does that blow your mind? it blows mine.